In the word of digital advancement, everyone wants an improved and better M-commerce experience. Online businesses must think of better ways to come up with convenient UX (user experience) design for their users. Mobile shopping innovates together with technology and for online business owners to stay relevant, they need to know why a responsive and working site is a huge factor.
Most online consumers prefer using their mobile phones when researching and purchasing a product. About 76 percent of online consumers do this in the comfort of their homes or during breaks in their workplaces.
With more online consumers opting for M-commerce shopping, making sure you have the best UX design for your website is very important. Online consumers rely on engaging UX and if you do not have this option, they will turn to your competitor instead.
Significance of M-commerce today
Mobile phones have become a significant part of everyone’s life. This should be utilized to help online consumers in making their shopping experience as convenient as possible. M-commerce has become a part of small to large online businesses.
Here are a couple of reasons why M-commerce is important to both online business owners and consumers.
M-commerce sales are continuously increasing
According to a report from Internet Retailer, there are about 101% increase in online retail sales through the use of mobile phones in the US alone (first quarter 2014). The huge amount of online retail transactions is impressive. PayPal alone has processed around $27 billion worth of online goods through mobile phones in 2013, while Alipay claimed it has processed about $150 billion in the same year.
In addition, Golden Sachs says it is confident that there would be a continuous growth of M-commerce, estimating a huge $626 billion online retail transactions by the end of 2018.
M-commerce helps in traditional retail sales
Traditional retail stores can also benefit from M-commerce through mobile friendly presence. Mobile devices that can provide product information you need right away, may result to fast sales. For instance, Starbucks, a traditional retail store, gives their customers an option to pay for their orders, or reload their loyalty cards, through their mobile app. However, according to a report from xAd and Telmetrics, about 74% of mobile phone users still prefer to make their purchases offline or in-store.
- Improve site accessibility and usability
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Keep in mind that your website’s simplicity equates to accessibility and usability. Let your online consumers navigate your website with no difficulty. It is advised to avoid using formatting, frames and tables. You must balance your website’s content and navigation.
Because of the smaller screens of mobile phones compared to desktops, your website’s layout and design must be kept simple. Remove unnecessary menu buttons, graphical elements and huge images that may reduce viewing on mobile phones.
The key is to provide brief, yet enough product or service information on your mobile website.
- Choose your information architecture carefully
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M-commerce is best when products are presented properly. Focus on your product information. Make sure it includes prices, taxes and delivery charges, warranties and return or exchange policies. Make sure that your product information is updated. Let your potential consumers browse through your catalogue freely. Get rid of unnecessary information, links and promotions. In addition, it seems essential to continually improve your website by gathering data from your customers’ behavior and activities. There are a number of tools you can use to accomplish this, such as Microsoft Visual Studio for developing codes, MySQL for managing databases (for more information, see https://www.linode.com/docs/guides/how-to-install-mysql-on-centos-7/), and MS Excel for analyzing data imported from customer behavior. This will likely give you a lot of insights about how to improve your website’s experience, resulting in more sales.
- Deliver quality images
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Ensure that you deliver and present quality images of your products. Mobile phones have small screens, but you still must be able to show your products in details. Pixilated or too small images may turn off prospective consumers. And with social media channels becoming more and more important, especially for m-commerce, you should also keep in mind the size or image dimensions your chosen social media platform requires.
An example is Fancy, an app that helps you discover cool products. This mobile phone app presents different products with full-width square images in high quality. This is a good strategy to keep your consumers interested. Keep in mind that the image’s composition and lighting are important factors.
Remember that consumers can only see/view your products online through the images you present.
- Optimize your product page
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Your product page is the most significant part of your website. This is the page where consumers check before making their purchases. For your website visitor to become a client, you must provide them with complete product information.
Presenting your potential consumers with good quality image is a must, a complete and honest product information will gain you and your brand, trust and confidence. This is one of the best UX designs to keep in mind.
Show product recommendations as well. It is an excellent way to present other products you may have that a consumer may not know of.
- Large CTA (call-to-action) is important
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In a website UX design, CTA plays a significant role. CTA button provides your visitor a clear and brief instruction on how to navigate around your website. Optimizing your CTA button can help you with click-throughs and conversion rates.
In designing your CTA button, remember that to grab your visitors’ attention, you must choose the right colors wisely. Some psychological studies say that colors may have either a positive or negative effect on people.
- Make your payment methods fast and easy
Make sure that your consumers are able to save their personal details, addresses and payment information on your website. Integration of online payment such as PayPal, MasterPass or BKM (Bankalararası Kart Merkezi) is an effective way to improve your website’s payment method.
Remember that when a consumer decides to purchase a product, it is important that they can easily add it to their cart. Make sure that the confirmation of product check out is seamless and uncomplicated. This will give you a good leverage over your competitors.
M-commerce is innovating continuously and keeping up with the pace will benefit you greatly.
There are more ways to effectively and efficiently improve your M-commerce. Do you have more tips to share with us? Feel free to leave a comment below and discuss it with us today.